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Our History

Knoxville Beverage Company was founded in 1961 by partners Orvis Milner and Frank Preston. In 1981 the Milner family purchased Mr. Preston’s interests and became sole owners. In 1979 Mr. Milner’s son, Michael, took over the day-to-day operation of the company and continued that management for 39 years. In 2014, Mr. Milner sold the company to Eagle Holdings, Inc.

The company is fortunate to represent any of the world’s most recognized spirit and wine brands in the East Tennessee marketing area. Although the product portfolio focuses on premium brands, it also consists of many value brands that consumers enjoy every day.

Knoxville Beverage Company experience consistent growth which management attributes to having the best employees, selling the perfect variety of products, while providing the best possible customer service.